Imprint

Creating A New Imprint: You can add an Imprint under your Publisher or Company Name by clicking on the MyAccount > My Profile Data > My Company menu. Scroll to the bottom and add the name of your new Imprint.

You will need to go to the final page of this form to save your changes to reload the Imprint menu before your new Imprint will appear on this page.

Amazon customers: Amazon is not an imprint of your publishing company.
Your Amazon Imprint Name should be the same name as your Publisher or Company Name to your ISBNs. It is not necessary to request an imprint to use your ISBN on Amazon.

An imprint is a trade name, or brand name, used by a publisher to identify a line of books or a publishing arm within the organization. You may have multiple imprints. The imprints may be developed to market works to different buyer interests.

Unlike a "division" an imprint does not represent an entity with a corporate life of its own.